In the past time, there have been many articles reflecting the situation of artists and celebrities participating in advertising activities, but invisibly aiding the products that are not of actual quality, not as advertised and contrary to the PR word. regulations leave many consumers extremely disappointed.
photo: Internet
The legal provisions on advertising activities are as follows:
Article 7 of the Law on Advertising 2012 prohibits the following acts: Advertising falsely or causing confusion about the business ability, ability to provide products, goods and services of organizations and individuals trading in products and goods, service; on quantity, quality, price, utility, design, packaging, trademark, origin, type, service method, warranty period of registered or registered products, goods and services to be announced.
So, how will the illegal advertising be penalized?
Advertising Law 2012 stipulates that “Advertising carrier is a person who directly delivers advertising products to the public or displays advertising products on people through wearing, hanging, attaching, pasting, drawing or similar forms”. Thus, the person who brings the advertising product to the public is the one who conveys the advertising product.
Currently, the Law on Advertising of Vietnam does not stipulate the rights and obligations of people who convey advertising products. Regulations on sanctioning of administrative violations in advertising have not yet provided for sanctioning people who convey advertising products. Responsibility is being held on the owner of the goods and the publisher of the promotional product. This is the reason why artists advertise shoddy products but have no basis to deal with.
Decree 38/2021/ND-CP stipulates a fine of 50-70 million VND for individuals and organizations if they advertise for banned products or services. This Decree stipulates a fine of between VND 60 million and VND 80 million for acts of improperly or misleading advertising about the business ability, ability to provide products, goods and services of organizations and individuals. trading products, goods and services.
Advertising that is not true seriously affects the trust and health of consumers as well as affects the reputation of advertising participants.
Therefore, when receiving advertisements for products, individuals and organizations need to ask the product side to provide documents and certifications from competent authorities on issues such as: Product quality, allowed to store Publication, release, other related commitments… Regarding the advertising script, it is also necessary to carefully consider, avoid misleading or misleading sentences, contents and circumstances about the use, function, price. composition of products.
Le Nga .
